In this inaugural article, I (Jake Nelson) sit down with Kevin B. Williams, founder and CEO of HydroBliss (hydrobliss.com).
Kevin’s company provides primary water infused with molecular hydrogen—a combination he believes has transformative benefits for health and wellness. In our discussion, we also dive into the challenges of public water contamination, the science behind hydrogen water, and why so many conventional water treatment approaches fall short.
Below is a close adaptation of our conversation, reformatted into a more reader-friendly article. Enjoy!
TL;DR
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Primary Water
Deep-Earth-generated water that is fresher, often purer, and higher in minerals than typical surface water. -
Molecular Hydrogen for Health
Hydrogen is a potent antioxidant and anti-inflammatory molecule. Research shows benefits for over 200 disease models. -
Packaging Matters
Hydrogen dissolves through glass and plastic. Aluminum cans with special liners help retain molecular hydrogen long-term. -
Public Water Concerns
Contamination from forever chemicals, chloramines, and industrial runoff is a widespread issue. Proper filtration and local solutions are essential. -
Consumer Power
Supporting small businesses and being informed about water quality can help drive change for better public health.
Early Days and the Spark of an Idea
Jake Nelson: “How are you doing, man?”
Kevin B. Williams: “Another day in paradise. I’m a little nervous, to be totally honest—this is the first time I’ve done anything like this.”
I first noticed Kevin’s passion for water quality when he mentioned how, as a kid, he had a vivid dream about an exposed water reservoir. Even at a young age, he says, he realized something was off with the way we treat our public drinking water.
“At a really young age, I just knew something wasn’t right with how public water is handled. It’s so exposed, and we take it for granted.” —Kevin
Kevin went on to become an athlete and a devoted researcher, exploring ways to optimize health. That journey eventually led him to discover artesian spring water, and later, the concept of primary water.
Defining Primary Water
Jake: “So HydroBliss is primary water infused with molecular hydrogen, right?”
Kevin: “Yeah. I started out bringing this water to chronically ill people. I wanted it for myself first, but then I shared it with others. Over time, I learned about primary water through the Primary Water Institute.”
Kevin explains that there are two main water cycles:
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Atmospheric Cycle
The familiar cycle taught in schools, where water evaporates, forms clouds, rains down, and recharges surface aquifers, lakes, rivers, and oceans. -
Primary Water Cycle
Deep-Earth-generated water that forms when hydrogen gas meets oxygen molecules under intense pressure and heat within the Earth. Contrary to popular belief, there are vast reserves of fresh, newly created water below the Earth’s crust.
“There’s more water inside the Earth than all the water on the surface. Our planet would look like Mars if it didn’t generate its own water.” —Kevin
Hydrogen Water: The Missing Element
Before he discovered primary water, Kevin was researching molecular hydrogen—the smallest, lightest, most abundant molecule in the universe. When dissolved into water, it’s often called “hydrogen water.” Kevin credits Japanese researchers for leading the charge in uncovering hydrogen’s potential health benefits.
Jake: “Is this mainly about reducing inflammation, or are there broader benefits?”
Kevin: “Hydrogen is the master regulator molecule. It regulates homeostasis, blood sugar, hydration, and more. It’s anti-inflammatory, it crosses the blood-brain barrier, and it can quench damaging free radicals while leaving the beneficial ones alone.”
Kevin also notes that in Japan, some major hospitals require patients to drink hydrogen water before being admitted to the ER, citing hydrogen’s ability to reduce oxidative stress and inflammation. Other countries, like Ecuador, are now infusing hydrogen into national beverages to reduce healthcare costs and improve public health.
“There are over 200 human disease models hydrogen has been shown to alleviate. It’s not fake science—this is proven.” —Kevin
Storing Molecular Hydrogen: Why Packaging Matters
Keeping hydrogen gas dissolved in water isn’t straightforward. Because hydrogen is such a tiny molecule, it escapes easily through materials like glass or plastic. HydroBliss solves this by using BPA-free aluminum cans with specialized liners, ensuring minimal hydrogen loss over time. Kevin’s team also infuses extra hydrogen gas into their primary water just before sealing it, which maintains higher parts-per-million (PPM) levels of hydrogen.
Jake: “I’ve seen hydrogen-generating water bottles and devices online. Are they reliable?”
Kevin: “Some are. But many cheaper units produce chlorine gas or don’t produce nearly as much hydrogen as claimed. The key is how they create hydrogen and whether they’re tested by accredited labs. Shelf stability is another issue—any legitimate hydrogen water product should be in aluminum, not glass or plastic.”
Turd-to-Tap? A Candid Look at Public Water Contamination
It’s no secret that municipal water can contain all sorts of contaminants, from forever chemicals like PFAS to pharmaceuticals and industrial runoff. Kevin pulls no punches describing how big corporations have dodged regulations while polluting aquifers and lakes.
“The environment is way more toxic than we realize. Forever chemicals, chloramines, industrial pollution—it’s worse than we want to know.” —Kevin
Jake: “Is anything improving at the government level?”
Kevin: “The EPA is finally mandating certain limits on forever chemicals, but these limits keep getting raised because big corporations can’t meet stricter rules. It feels like we’re on our own.”
In short, Kevin believes local water filtration (even a simple Brita or activated charcoal filter) is better than nothing. But these filters fill up fast, so maintenance is crucial. For optimal water quality—free from industrial run-off, heavy metals, and chemical byproducts—Kevin says spring or primary water is the way to go, especially if it’s naturally enriched with molecular hydrogen.
Why Primary Water Matters for Health and Wellness
For Kevin, primary water isn’t just about purity; it’s about vibration, minerals, and the negative oxidation-reduction potential (ORP) that helps ground the body. Hydrogen amplifies these benefits by:
- Reducing inflammation
- Neutralizing harmful free radicals
- Supporting metabolic processes
- Potentially aiding in faster recovery from injuries
Jake: “I’ve actually tried your water and felt a noticeable difference. It tastes very clean, almost earthy, and I feel grounded.”
Kevin: “Exactly. The negative ORP helps discharge positive charges in your body. That’s why it can have a grounding, rejuvenating effect. Then there’s also the hydrogen, which is like the cherry on top—regulating everything from hydration to inflammation pathways.”
Voting with Our Dollars
Though skeptical of government-driven solutions, Kevin believes the real power lies in consumer choice. By supporting ethical, small businesses that prioritize water purity, consumers can drive demand for better water standards.
“Water is key to all life. If they truly cared about us, we’d have an A1 water system by now.” —Kevin
Kevin also encourages asking questions about your local water supply, investing in the best filters you can afford, and exploring primary water sources if possible.
Parting Words
Our discussion concluded with a hopeful note. Despite the grim realities of contaminated public water systems, Kevin sees a future where primary water and molecular hydrogen become mainstream. He also challenges us all to stay vigilant, do our research, and push for higher standards of water quality—because health and wellness really do begin with what we drink.
Jake Nelson: “Viewers or listeners who want to experience primary water can visit HydroBliss.com. Try it and see for yourself how molecular hydrogen might help.”
Kevin B. Williams: “You deserve the best! Thank you for helping spread the word.”
If you’d like more background on Kevin’s work or want to try HydroBliss water yourself, visit hydrobliss.com.
For more candid audio and video conversations around ‘unacceptable ideas,’ be sure to bookmark unacceptableIdeas.com
To connect with Jake personally, please find him on linkedin or lnstagram.
Disclaimer: This post is for informational purposes and does not replace professional medical advice. Always consult with your healthcare provider before making changes to your diet or lifestyle.